Alice Rutherford Murthy

Textile Designer Los Angeles, CA

I have over a decade of experience working in fashion and apparel, creating prints, t-shirt graphics, embroidery and embellishments for kids, juniors, contemporary, missy, mens, swim, activewear, accessories and medical uniforms. I have a great eye for color and composition, I can wrangle complex designs into natural-feeling repeats and reduce lush gradients to a 12-color index, and I can draw, paint and create any art style from scratch. My fine art background and concurrent career in illustration ( give my textile designs depth and style, while my longtime experience in the industry gives me the knowledge of what is saleable.


Illustrator & Designer

Self Employed

I have worked as an independent contractor on and off for over 15 years, at some times occasionally alongside full-time positions and at others as my sole source of employment, creating designs and illustrations to fit my clients' needs. My interests and my skills are varied and I love to apply my talents to a wide variety of projects – some examples include illustrations for books, magazines, websites & podcasts, interactive paper dolls, art screenprints, wedding invitations, and wallpaper for art installations & TV shows. Clients include TBWA\Chiat\Day, Netflix, Simon & Schuster, AARP, Hallmark Movies Now & BarkBox.

Senior Textile Designer

Topson Downs of California

Fulltime. Created original prints for juniors, contemporary and girls fashion lines. Altered and re-imagined purchased artwork and vintage. Met with studios and worked closely with Art Director and team to develop seasonal inspiration. Consulted on transition to visual image library in Filemaker. Led team in workshops on watercolor painting, Photoshop, Illustrator and NedGraphics. Brands include AFRM, Love, Fire, Material Girl, Rachel Roy, Tinseltown, LC, Wonderly.

Textile Designer

Wild Attire, Inc / / Alynn

Freelance. Created original artwork & designs for novelty menswear accessories, developed concepts & colorways, & put artwork into repeat & color separated.

Textile Designer

Manhattan Beachwear, Inc.

Fulltime. Created original artwork, altered purchased artwork, & redrew vintage artwork for swim & activewear. Worked closely with patternmakers on complex engineered prints. Put all work into repeat and indexed. Spearheaded transition to digital library system for print archive. Led team of 8 artists as interim manager. Brands & buyers include Nanette Lepore, Trina Turk, Ralph Lauren, La Blanca, Sperry, Bikini Lab, Hobie, ASOS, Target, ModCloth, Athleta.

Textile Designer/Illustrator


Freelance. Developed original prints & colorways for bags & totes, created original illustrations for logo presentations, company blog & packaging, created hangtags & point of sale graphics.

Textile Designer

Hype by Jonathan Martin

Fulltime. Created prints, colorways, embroidery & embellishments for two contemporary womens' lines. Communicated with design studios to schedule visits & purchase additional artwork. Prepared all artwork for production & completed tech packs. Oversaw production from start to finish, communicating with mills, approving s/o’s, quality control.

Graphic Artist

Body Rags

Freelance. Created placement graphics for tees & fashion bodies. Developed artwork using licensed assets (Berenstain Bears, Babar, Roald Dahl & others). Drew flat cads & designed linesheets, lookbooks & other presentation materials. Concepted, created & styled props for photoshoots.

Graphic Artist

New Name, Inc.

Fulltime. Created prints & placement graphics for mens, womens & juniors tees & fashion bodies. Drew cads, designed linesheets & in-office materials. Researched inspiration & trends, created moodboards & pitched new ideas for art. Trained new hires & colleagues in software techniques & pattern repetition. Buyers include Urban Outfitters, Forever 21, Hot Topic.

Textile Designer


Freelance. Developed repeat prints, engineered artwork, embroidery & placement graphics for fashionable medical scrub uniforms. Executed pre-production work including sizing, color separation/indexing, & putting colleagues' work into repeat.

Graphic Artist

Mighty Fine

Fulltime. Created prints, placements & embellishments for juniors, tweens, kids & mens tees. Worked with licensed assets from Disney, Hello Kitty, Sesame Street, Peanuts & others. Trained colleagues & worked alongside merchandiser to develop new concepts. Buyers include Delia*s, Old Navy, Alloy, Wet Seal, Urban Outfitters, Forever 21.


School of the Museum of Fine Arts

BFA Fine Arts

Painting, drawing, illustration, calligraphy, bookmaking, sculpture, skeletal & muscular anatomy, art history, film history.

Bard College at Simon’s Rock

AA Liberal Arts

Art history, comparative religion, literature, painting, drawing, design.


Nanette Lepore Trina Turk Sperry Ralph Lauren Hobie Bikini Lab La Blanca Gibson & Latimer Bar III Arizona Target ASOS Macy's JCPenney Bloomingdales Green Dragon Pink Lotus Athleta Urban Outfitters Forever 21 Heritage 1981 Hot Topic Torrid Old Navy Wet Seal Alloy MarMaxx Conair


Textile design Surface pattern Illustration Drawing Art Direction Pre production


Photoshop Illustrator Indesign Dreamweaver Acrobat NedGraphics Mac Windows Excel Color separation/indexing Repeats Engineered/confined placements Sublimation Distress Embroidery Hand Drawing Lettering Painting Watercolor Sketching CAD